As a media strategist, I developed an extensive strategy to enhance Crocs' brand recognition and sales among individuals aged 65 and older. The campaign highlighted Crocs' comfort, durability, and health benefits through a combination of traditional and digital media tailored to this age group. This included TV ads during optimal viewing times, print ads in health-focused magazines, and digital campaigns on platforms like Facebook and Pinterest, all supported by targeted email marketing to boost engagement and sales.