I developed product descriptions and branded content for Heinz Dip & Squeeze ketchup packets, highlighting their dual-functionality for dipping and squeezing, ideal for on-the-go use. Enhancements included the "Dip & Squeeze Tailgate Party Pack" for game days, "Lunchbox Innovation" for easy meal packing, and the "Foodie Road Trip" feature for travel convenience, positioning the product as a versatile condiment for various eating situations.