Writing Sample

I developed a compelling product description and branded content for Heinz Dip & Squeeze ketchup packets, focusing on their dual-functionality for both dipping and squeezing. I highlighted the convenience of their design, ideal for on-the-go scenarios like picnics and fast food. To enhance its appeal, I introduced features like the "Dip & Squeeze Tailgate Party Pack" for mess-free game-day condiment use, "Lunchbox Innovation" for easy meal inclusion, and the "Foodie Road Trip" feature for dining convenience during travel. These initiatives position the Dip & Squeeze as a versatile and essential condiment for various eating situations.

I drafted a press release for the launch of McDonald's McVegan burgers in the U.S., highlighting the plant-based ingredients and nutritional benefits. The release aimed to showcase the expansion of McDonald’s menu to include a vegan option that maintains the classic burger experience, appealing to vegans, vegetarians, and those reducing meat consumption. It emphasized McDonald's commitment to diversity and quality in its menu offerings, detailing the product’s cooking process and integrity. The McVegan was introduced as an affordable and accessible choice, aligning with the evolving preferences of fast-food consumers.

I crafted a news release to announce the opening of a new IKEA store in Chicago's South Loop, aimed at generating excitement and informing the community about the store’s strategic location, amenities like a 300-seat restaurant, and ample parking. The release also emphasized the significant job opportunities expected during construction and ongoing operations, underscoring IKEA’s contribution to local employment. Designed to engage and inform, the release highlights IKEA’s commitment to the community and aims to increase awareness and anticipation for the grand opening, potentially boosting visitor numbers and long-term engagement.